SCIE press release

Defining excellence – four new Social Care TV films

24 July 2012

That’s what excellence is about; sustaining practice, not just providing something innovative as a "one off"

Dorothy Runnicles, a service user and community activist, on Social Care TV

Four new films are launched today on Social Care TV which highlight excellence in social care. They have been produced by the Social Care Institute for Excellence (SCIE) and focus on three key features that help to define excellence.

These are: providing voice, choice and control; creating and maintaining good relationships; spending time purposefully and enjoyably. Services that combine these features can help to produce the best possible outcomes for people.

In the films, experts, including people who use services and researchers, discuss examples of excellence shown on Social Care TV. They watch a number of Social Care TV films and comment on where excellence is achieved. For instance, the panel are impressed by a care home which uses the idea of “butterfly moments” where busy staff move around and speak to residents to make sure that no one is ever ignored. One scene highlights the importance of helping people to reminisce, showing a man, looking with staff, at photos of his time as a mechanic on a flight deck. The panel comment that it is excellent when this sort of interaction is sustained throughout the day.

SCIE’s Chief Executive Andrea Sutcliffe says:

I am delighted that we have produced these films as it shows that excellence is and can be delivered in social care services. We asked a panel of experts, including people who use services, to comment on some clips from our Social Care TV films. There is a common theme throughout the films which our panel thought was really important – that it is often the small things that make a difference. A real focus on the needs of people as individuals together with attention to detail provides the basis for excellent care. I hope that managers and staff will be able to use these films to reflect upon their own practice and continue to improve their services.

The four films look at:

Example: Excellence in Domiciliary Care

In this film, service users get together with a social care academic and a leader in the home care sector, to discuss how excellence can be achieved in domiciliary care. We see examples of excellence in support offered to older people, people with learning disabilities and people with physical disabilities in their own homes. Much of the focus is on the relationship between staff members and the people they support because getting that right is fundamental to excellent care. With a lot of negative publicity recently about short visit times in domiciliary care, the films look at how excellence can be achieved, even with this challenging situation. However, various things are needed, for instance, continuity of staff, matching staff and service users who have shared interests and employing staff with a "can do" attitude.


Media contact

Steve Palmer | Press and Public Affairs Manager | Tel: 020 7766 7419 | Mob: 07739 458 192 | Email: