Find prevention records by subject or service provider/commissioner name

Delivering prevention in an ageing world: inspiring and engaging people with prevention: consultation paper




International Longevity Centre UK

Publication year:


As part of the ‘Delivering prevention in an ageing world’ programme, this consultation paper collates insights on what works in inspiring and engaging policy makers with the prevention agenda; healthcare professionals with promoting preventative services and activities; and individuals with uptake of preventative services and activities. The paper argues that to inspire and engage with policymakers we must: make prevention visible by celebrating our collective achievements and demonstrating the very real impact of prevention; build a coalition of the willing – a group of stakeholders who are strong advocates for investing in prevention and who can help to create clear, consistent messaging to influence governments, including health and finance ministers; use quick wins and engage local policymakers to encourage reluctant governments to invest, to help create space for, and greater acceptance of, longer-term preventative healthcare investments. To inspire and engage with healthcare professionals we must: close the gap between public health and primary healthcare to tackle some of the biggest health concerns countries face; support and maximise the role of allied healthcare professions by demonstrating to policymakers the vital role they play, and can play, in delivering prevention; share patient data to facilitate better coordinated care so that healthcare professionals can provide the best preventative healthcare to their patients. To inspire and engage with individuals we need to: change the messenger for preventative healthcare messages, using trusted sources that won’t discourage marginalised groups from seeking preventative treatment; ensure that all healthcare professionals promote prevention, from first point of contact to last, to help instil a culture of prevention throughout people’s lives; use behavioural economics to improve uptake of preventative healthcare and help individuals overcome their cognitive bias. (Edited publisher abstract)

Please register or login to see the full content for this record.


Prevention in social care

Prevention in social care What it means, the policy context, role for commissioners and practitioners and the evidence base.

H4All wellbeing service

H4All wellbeing service Practice example about how H4All Wellbeing Service is using the Patient Activation Measure (PAM) tool

Moving Memory

Moving Memory Practice example about how the Moving Memory Dance Theatre Company is challenging perceived notions of age and ageing.

Chatty Cafe Scheme

Chatty Cafe Scheme Practice example about how the Chatty Cafe Scheme is helping to tackle loneliness by bringing people of all ages together

Oomph! Wellness

Oomph! Wellness Practice example about how Oomph! Wellness is supporting staff to get older adults active and combat growing levels of social isolation

LAUGH research project

LAUGH research project Practice example about a research project to develop highly personalised, playful objects for people with advanced dementia


KOMP Practice example about how KOMP, designed by No Isolation is helping older people stay connected with their families
View more: News
Related SCIE content
Related external content
Visit Social Care Online, the UK’s largest database of information and research on all aspects of social care and social work.
Submit prevention service example