AMBITION FOR AGEING
Asset-based approaches can make significant and positive changes to people’s lives. However, if implemented without an understanding of marginalisation, asset-based approaches risk contributing to existing inequalities, excluding those who are the most socially isolated. Using learning from the Ambition for Ageing programme, this briefing highlights the need for recognition of the barriers faced by marginalised groups as a key part of asset-based work. It puts forward a number of solutions, such as supporting marginalised groups to be involved in genuine co-production and asset mapping, using targeted approaches to identify marginalised and social isolated groups, and well-planned processes for enhancing community capacity. It also includes case studies and key findings from the Ambition for Ageing programme in Greater Manchester.