How to?
The wider system stakeholders that you decide to engage with will depend in part of the nature of your business plan. However, they should include representatives from:
- Older people and carers, representative groups, charities and community groups.
- Integrated Care Partnerships and Health and Wellbeing Boards.
- Housing providers and developers.
- Housing associations.
- Social care and community services providers.
- Community outreach teams: reablement, hospital discharge, step-down.
- Equality and diversity representative groups.
- Elected members (also known as local councillors).
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The purpose of engaging wider stakeholders should be to share the information gathered, ideas generated and the tentative proposals for your business case that has been produced through steps 1-7. More specifically, you should:
- Share which aspects of the process and information gathered to date has been the most rewarding, interesting or surprising.
- Sense-check the material with stakeholders – do the findings resonate? Are there any glaring omissions? Any challenges or barriers you have not foreseen?
- Address any concerns raised by stakeholders – this will help foster a sense of ownership, buy in and being part of the journey of the development of the business case.
You will need to consider the format of engagement that is most appropriate and convenient for different stakeholders and develop content for that format. This can include:
- Communication over email – can be used to communicate to several stakeholders simultaneously, content of emails can be personalised and provides an ‘audit trail’ of communication.
- Surveys – online or email surveys can be a good method for involving a large number of people relatively quickly in a decision or set of options, however, it should usually be combined with virtual or face-to-face engagement with room for discussion.
- Virtual or face-to-face engagement – adds a personal dimension, enables discussion and fosters buy-in.
- Deliberative events – deliberation is an approach to decision-making that allows participants to consider relevant information from multiple points of view. Deliberative events enable participants to discuss the issues and options and to develop their thinking together before coming to a view, taking into account the values that inform people’s opinion. If a housing with care plan has several options, for example, this might involve giving the participants the pros and cons of each option before asking them to choose which one they prefer.
Collate and analyse or write-up the feedback and information from reviewing the findings with the stakeholders. Where appropriate, use this to add to your business plan or to identify gaps that could be filled.
Reflect on the activities with stakeholders and if this approach worked well. You could gather more formal feedback data and/or consider if your aims were met.
Finally, consider how engagement and communication with wider stakeholders will be sustained, feedback will be integrated, and any concerns raised will be addressed.