Engagement: beyond tokenism for better joined-up care

Effective engagement and co-production requires a clear plan that takes into account the views of a wide range of individuals and groups, including those who work with and represent patients and people who use services.

To ensure that services meet the needs of the local population, a wider range of views about what people want from local services should be sought and considered.

The plan to achieve this should cover different channels, considering the communication preferences of different demographic groups. Some people will respond well to traditional consultations, where they are asked to respond to a paper document setting out a range of questions or scenarios. Others will prefer the opportunity to discuss their views face to face, and some may be interested in contributing online or through social media.

Areas should engage the local voluntary and community sectors in design, evaluation and co-production, tapping into their different networks and ability to have conversations with citizens in a different way to statutory organisations.

Virtual communities such as Mumsnet and I Want Great Care, provide other channels for reaching beyond the ‘usual suspects’.

Things to consider

Relationships

 chart showing nhs relationships

Checklist

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Case studies

Tools and resources

How to... work together to achieve better joined-up care
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