Report 41: Prevention in adult safeguarding

Public awareness

'Raising public awareness of abuse is one of the building blocks for adult protection.'(3)


Public awareness campaigns can make a significant contribution to the prevention of abuse. They are more effective if backed up by information and advice about where to get help and training for staff and services to respond.

Awareness raising to enable staff within services to recognise and prevent abuse is covered under the sections on Training and education, and Policies and procedures,for example campaigns to raise awareness among both staff and clients in a residential setting. Awareness raising to enable adult at risk to recognise and protect themselves from abuse is covered in the section on Training and education.


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  • SCIE Report 41: Prevention in adult safeguarding